RSSTribold Selects Melbourne as Base for Regional Expansion
02 May 2006
UK-based software applications provider sees massive opportunity in Asia-Pacific market
London and Melbourne, 2 May, 2006 – Tribold, the UK-based product lifecycle management software applications provider, has opened its first Asia-Pacific office in Melbourne to launch its expansion into the regional market. Tribold is to provide local expert services as well as maintenance and support personnel to service its existing customer base and partner infrastructure, which includes Telstra Corporation.
Tribold’s new headquarters, in the heart of Melbourne’s central business district, will provide pre-sales and sales personnel for regional account management, new business development and broader growth in the Australian, New Zealand and wider Asia-Pacific markets. Tribold already has offices in London, UK, and Atlanta, Georgia in the US and has been working closely with management consultant Accenture in the Australian market.
The opening of the company’s Melbourne offices is the latest step in the expansion of Tribold as a local presence in expanding markets across the world over the past 18 months.
“The communications industry is changing – and fast. CSPs are becoming retailers in their own right, with the same level of commoditisation that we would traditionally associate with the Fast Moving Consumer Goods (FMCG) market,” said Simon Muderack, CEO of Tribold. “In Australia, New Zealand and the wider Asia-Pacific region, the challenges communications services providers face are the same as in Europe and North America. There is a drastic need for 360-degree visibility over their data and product lifecycles from concept to retirement. We see an massive opportunity here for Tribold and an excellent skills base to help implement it.”
Tribold Product Portfolio Manager™ software reduces time to market of communications services providers’ products by up to 12 months. This provides customers with a significant competitive edge, greatly simplifying what is currently an expensive, time consuming and people intensive process when bringing new products to market. It helps them to be more strategic and monitor the performance of products once released.
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