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Phill Robinson Joins Tribold's Advisory Board

29 November 2006

London, UK, 30 November 2006: Tribold, the world’s leading provider of product management software, today announced industry pioneer, Phill Robinson, has joined its Advisory Board.With over 20 years in the IT industry, Phill brings his extensive sales and marketing expertise to Tribold and will play a key role in setting the company strategy and driving business growth.

Phill, who is currently chief operating officer for the sales and distribution at salesforce.com, responsible for executive management and execution of its global strategy, has a proven track record in IT that has seen him lead salesforce.com’s marketing globally, and help develop the growth of its European business. Notably, prior to salesforce.com Phill was a founder of Siebel’s European business. His appointment to the advisory board is part of Tribold’s global expansion, leading the industry in effective product management.

“Communication service providers (CSP) find themselves in a situation where their products are treated more and more like commodities, competition is driving down profit and differentiation is harder to achieve as we move into a converged environment,” said Phill Robinson, Tribold Advisory Board member. “As a result, it is an exciting time to be joining Tribold, who are helping CSPs deliver a premier service and remain competitive through effective product management.”

Joining the Advisory Board, Phill will be amongst some of the leading professionals in the IT and telecommunications industry, including: Sir Michael Bett CBE who’s distinguished career spans over 50 years, holding a number of senior positions, including managing director of BT; Keith Willetts, the renowned chairman of the TeleManagement Forum and managing director of Mandarin Associates Ltd; and Roger Keenan, the founder of Eyretel Limited and ‘UK Technology and Communications Entrepreneur of the Year’.

“We pride ourselves in having the industry’s leading professionals on board as part of the Tribold global team,” said Simon Muderack, CEO of Tribold. “Phill’s breadth and level of experience will be an invaluable asset for Tribold, and together with the other members of the board will help drive Tribold’s business globally.”

Contact:
Octopus Communications
Emma Wilkinson
+44 (0)845 3700655
emma@octopuscomms.net

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