Tribold and Telstra to Showcase Benefits of Product Management at TeleManagement World Dallas
27 November 2006
Dallas, US, 27 November 2006: Catherine Michel, Tribold’s Chief Technical Officer, together with Ernest Margitta, GM Product Transformation & Simplification, Telstra Corporation will present at the annual TeleManagement World Conference in Dallas on Wednesday 6th December. Delegates will be shown how to ‘Master and Manage Product’ in an increasingly complex communications world.
Effectively managing the vast number of products and services a typical communication service provider (CSP) offers, which can be in excess of 1000, is becoming a key differentiator to increase performance and profitability. Tribold have been working with Australia’s leading CSP on its end-to-end business support system (BSS) project, with product-centric transformation at its heart.
“CSPs increasingly find themselves having to go-to-market with new and enhanced products and services quicker, if they are to retain customers and not lose competitive advantage,” said Catherine Michel, Chief Technical Officer, Tribold. “Effectively doing this relies heavily on having a single view of all the products and services, enabling CSPs to respond to customer demand in a timely and accurate manner. It allows them to understand key product management metrics, such as profitability and predictive analysis, based on real accurate information and as a result make a direct impact on the bottom line.”
Catherine is also chairing TeleManagement World’s Service Innovation & Market Development Summit on Wednesday 6th December, where product management will be hotly debated. The show is the BSS and OSS event for the Americas and brings together business and technical leaders from across the globe to discuss and debate the challenges and solutions facing the management of next generation networks and services.
Catherine and Ernest will deliver their talk on ‘Mastering and Managing Product – A Case Study of Telstra’ at 9:05am on Wednesday 6th December in Houston Ballroom B on the 3rd floor of the convention centre. For more information about Tribold or to meet with Catherine at the show please contact info@tribold.com.
Contact
Octopus Communications
Chris Gent
+44 (0)845 3700655
chris@octopuscomms.net
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