Light Reading Webinar : Maximizing the Bundle

Event Date: 18 March 2010

Location: from your office

Hosted by Andy Bray, Independent Analyst, Light Reading

Ernest Margitta, Marketing Director, Tribold

Bundling is having an impact: A recent Heavy Reading survey of US pay-TV subscribers found that 45% of those surveyed had been with their current provider for five years or more. The triple play is fast becoming a competitive necessity, but the real value of the bundle lies in integrating services across platforms. A single, seamless end-user experience across devices and locations will help differentiate service providers. What technology components can enable this? And how can service providers leverage a single architecture to enable personalized services? This Webinar will present a collection of key technologies that can drive an integrated multiplatform experience for customers.

Link: http://www.lightreading.com/webinar.asp?webinar_id=29314

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