Tribold Live Webinar

Event Date: 04 October 2007

Location: From the comfort of your office

Time:  North America 11:00 Eastern, 10:00 Central, 09:00 Mountain, 08:00 Pacific 
            Europe 16:00 UK & Ireland, 17:00 Central European

What you will Learn

How a Tier-1 CSP used enterprise product management to:

• Introduce innovative new products faster to generate new revenue and improve competitive response
• Reduce complexity of business processes
• Reduce product and channel development, launch and management resources
• Track product profitability accurately
  enable billing standardization and reduce billing errors
• Increase subscriber loyalty through improved customer service
  exploit network technology investment by introducing more improved products and services

What is the Enterprise Product Management challenge for customer service providers (CSPs)?

In today’s telecom market, services are treated like commodities, competition is driving down prices, and differentiation is more difficult to achieve as separate elements of the network converge. Increasingly, the market is looking for innovation and quality to deliver customer-driven, on-demand services. As such, CSPs are realizing these objectives are only possible through Enterprise Product Management.

Understand through a Real World Case Study how a Tier-1 CSP achieved Enterprise Product Management

The challenge facing this CSP was how to achieve Enterprise Product Management; a situation typical of the industry. The organization had multiple, disparate customer databases with limited product and customer association; large numbers of complex products with long launch lead times (over 180 days) coupled with pricing changes taking anything from eight to ten weeks to implement; a complex environment with 80 CRM systems and over 150 billing systems. You get the picture: a manual, disjointed, enterprise-wide product management practice that was slow, inefficient and time-consuming.

The CSP needed a solution that allowed effective management of many bundles, products and services across multiple network layers and technologies. They intended to improve customer experience through a ‘whole-of-customer view’, enhance speed to market for new products, reduce operational cost, and enable new business capability. The CSP wanted a solution that facilitated a 360° view of the customer and the product, providing a whole customer- and product-centric transformation.

That is exactly what Tribold Product Portfolio Management™ delivers. This case study follows one of our customers, a Tier-1 full-service telecommunications provider, through transforming their product management function to address these core issues.

If you would like to attend this Webinar, please register below. 

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1. Reason for attending Webinar * Please choose Evaluating systems for BSS/OSS project Keeping informed about product management Evaluating partnership opportunities Other

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